Congratulations, you’re managing a growing, successful small business! You’ve worn every hat in the building from customer service, human resources, and technical support to digital marketing coordinator. At some point (as I’m sure you know), you can’t keep doing it all or continue spending all your time managing freelancers.
When the time is right, the best investment for your small business is switching from working with several independent marketing specialists to a full spectrum, digital marketing agency. Deciding when that is, on the other hand, is easier said than done.
You might be asking yourself questions like, “Is it worth the monetary investment?” “How do I get more time to focus on running my business?” “Will my business be more successful if I invest in a marketing agency to help me?”
If you’re on the very crux of this same decision, we might have some insight to offer. We spoke with the founder of a phoenix digital marketing agency owner in Phoenix, Arizona about what an agency can offer a growing small business and here’s what he had to say:
“The difference between an army of freelancers vs working with a full-service agency may seem small on the surface but in reality, there’s a huge difference. It’s no contest, really. Both can get the job done for you but you have to ask yourself which one adds the most value beyond the raw skills and capabilities they bring to the table? Agencies provide a range of services that allows them to build long-term relationships where they aim to grow with you in a mutually beneficial manner. ”
We understand there are several pros to working with freelancers when you’re just getting off the ground. But as your business grows, so will your marketing strategy. Before you know it, your hands will be full of managing contractors with no time or energy left to simply run your business which – let’s be frank, is counterproductive and will have negative consequences.
Working with a digital marketing agency is a game changer. Beyond what was mentioned above, an agency can also help you develop and build a brand, create a successful marketing strategy to help grow your business, and take an important task off your plate which will give you more time to focus on what you love– your company. Not only that, but they will provide a dynamic and experienced team that will offer way more than any contractor could.
If you find yourself nodding along to the following questions, it might be time to switch to a marketing agency.
Are You Ready to Build a Brand?
A brand identifies and distinguishes you from your competitors. It’s the way you connect and relate to your customers, and how they connect and relate to you. Investing in the integrity and authenticity of your brand will only create a stronger brand persona and identity within your market.
Starting a business is one thing, building a brand and taking your business to the next level is another. You may have a vision but making it become a reality will take a team of creative and insightful marketing experts. One of the key components of a successful business is having a comprehensive, dynamic, strategic marketing plan.
Unfortunately, this is where pay-per-service contractors can fall short in comparison to a specialized branding agency. An agency will have an entire team of creative minds that know exactly how to craft your brand story and where to promote your brand in order to attract and engage your target market. They have resources and experience under their belt to be able to help ensure you come out of the gate with a strategic and intentional game plan that will set you up for success.