The website of your brand is a crucial element of your online identity, and it is essential to ensure that it is designed perfectly. Your website is also the platform where you cultivate your leads at the bottom of the funnel to achieve conversions. Therefore, you cannot risk any website fails that may lead your prospects to leave your website. While designing your website, it is important to keep your audience in mind and ensure that it delivers an exceptional user experience. A well-designed website offers numerous advantages to your business and your audience alike. The below aspects demonstrate the importance of web design for consistent engagement of the audience.
Brand Image
Your webpage reflects your trademark and all its values. It is often the primary source that people refer to when they want to learn about your brand, and thus, it plays a crucial role in creating the first impression. The design features of your website, such as fonts, colors, graphics, etc. contribute to your brand’s image. Hence, you must pick these features prudently and maintain their coherence throughout your website.
Color
In case you possess brand hues that are in harmony with your logo and other brand identity elements, it is recommended to employ them on your website as well. However, if you are commencing from zero, then you can refer to this research to comprehend color affiliations. For instance, if you desire your brand to be linked with faith, then you can use shade blue. Also, if you want customers to perceive that your brand manufactures premium products, then the color black can aid in crafting that impression. Likewise, based on the brand associations you intend to establish, you can opt for your brand colors.
Layout
As a general guideline, maintain a layout that is uncomplicated, uncluttered, and fashioned to highlight the crucial components. Moreover, the menu options or the dropdown elements of a menu must be decided upon considering the digital behaviour of your target audience. You may try out several distinct layouts and carry out A/B testing to comprehend which one resonates most effectively with your audience.
Fonts and typography
The fundamental rule for choosing a font is that it ought to be easily readable and distinctly visible on the background shade that you opted for. Nonetheless, the final choice should be based on your target audience. For instance, younger individuals generally opt for more amusing and trendy fonts, while older people may prefer simple and uncluttered ones that are effortless to read. Additionally, your font selection should mirror your brand’s character and whether you want to project a professional or lively and youthful image.
Site Navigation
A major advantage of an effective website layout for your viewers is that it can facilitate their site exploration with ease. The primary objective of every website visitor is to promptly locate the required details. Therefore, your website design must simplify this process and enable visitors to navigate your site seamlessly. The greater the user-friendliness of your website, higher is the chances of people interacting with your content. A good website design should focus on delivering optimal user experience, leading to conversions in the end.
