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Web Design Principles for Print Designers

If you are accustomed to designing for print, the Web introduces a number of new concepts and new ways of doing things. Part of what makes web design unique is that the pages are displayed on a computer monitor, not paper, requiring familiarity with new color models. In addition, you need to work within the unique environment of the web browser. The HTML markup language brings its own limitations to the mix

Color on the Web

The Web requires designers to think about color in new ways. In part, it means understanding color in a more technical manner—the appearance of a page can benefit greatly if a designer knows what’s going on “under the hood.” The peculiarities of working with color in web design are functions of the following simple principles:

  • Monitors. Web pages are displayed on computer monitors, therefore the basic rules of how computers and monitors handle color apply to web pages as well.
  • Browsers. Because browsers have built-in resources for rendering color when running on systems with limited color display capacity, they can alter the appearance of the colors in your pages.
  • HTML. Colors on a web page that are not part of a graphic (for example, background and text colors) need to be properly identified in the HTML tags

Web authoring tools

Many WYSIWYG (What You See Is What You Get) web authoring tools (including Macromedia’s Dreamweaver, GoLive Cyberstudio, and Claris HomePage 3.0), allow you to choose from swatches of web-safe colors when applying color to text and backgrounds. You can see the results of your choices immediately in the application window or when previewed in a browser.

Photoshop swatches

If you do not have a web-authoring application, you can experiment with colors in a Photoshop file by loading the web-safe colors into the Swatches palette (see Chapter 17 for instructions on creating a Web Palette CLUT file). Using the eyedropper tool, you can then be sure that the colors you select for backgrounds and text are web-safe.

Blogs on subdomains don’t have as much SEO value as those on the root domain, so make sure your target blog has high Domain Authority. The more Domain Authority a blog has, the greater the impact of the backlinks on your site. Make use of free SEO tools such as the MozBar to determine how authoritative the is. Guest posts can also generate more traffic to your website, so aim for these sites. Moreover, some websites have dedicated pages for guest post submissions. If the website has a dedicated page for guest posts, you can link to it.

Guest posts will also contain a biographical paragraph, which will allow readers to learn more about the author. Most of the time, this biographical paragraph will be accompanied by a hyperlink to their website. It is also important to ask for a link in the body of the post. Including the link in the body of the article creates a more natural link, which is better for SEO. Be sure to use the right anchor text, as the words that you hyperlink are called link anchor text.

How do I submit a guest post to a website? First of all, you should check the guidelines of the website like where you’re submitting the guest post. There are usually guidelines that explain exactly what is expected from guest posts and what is not. To make sure that your guest post will be accepted, check the requirements. The most important thing to keep in mind is word count. Different websites require different lengths of content. Some prefer shorter posts while others want longer ones.

Once you’ve found a blog that fits your niche, the next step is to prepare your guest post. While you’ll need to make sure that your post fits in with the site’s tone and theme, you can still retain your authenticity. You’ll want to give the reader a reason to return to the site and read more of what’s on the site. To make your guest post as successful as possible, take some time to brainstorm and plan it.

To find website, start by reading the content on the site. Read the posts on the blog and see what topics are popular. If your topic is not on their blog, it’s best to look for a site that does. Once you’ve found a site that accepts guest posts, you can start looking for other places to submit your article. In many cases, guest posting on a blog can help you generate traffic and boost your site’s ranking in search engines.


Great strides have been made in this effort since the early days of the Web and HTML 1.0; however, as of this writing, the font issue is still unfolding. This section discusses possible strategies and technologies (along with their advantages and disadvantages) for designing type in web documents. It also addresses the issue of using foreign (non-western) characters on web pages.

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