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7 Ways Web Design & SEO Work Well Together

Although they are two different disciplines, web design and SEO may be more closely linked than you might think. Good web design will benefit your SEO efforts. Using both in conjunction with each other is the best way to improve visibility, attract more traffic and drive up conversions.

How do web design and SEO work together?

Achieving an amazing looking website is important, but when your web design team is working on your website, make sure they’re also thinking about how the design is going to impact SEO.

Here are 7 crucial design aspects for stronger SEO.

1. Mobile optimisation

Nowadays more people browse websites from their mobile devices than desktop computers. So it makes sense that you need a website that’s optimised for mobile. Mobile friendly sites are easier to use and drive up user experience.

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Google knows the importance of mobile optimisation, to the point where it has become a ranking factor. So not only will your site be more enjoyable to use when it’s optimised for mobile, it’s more likely to rank higher on the search results page too.

2. Site speed

One of the biggest reasons for high bounce rate is slow loading times on your website. It only takes a few seconds to lose someone if your website isn’t loading fast enough.

Reducing image file size, cutting down on unnecessary widgets and embedding files are all good tactics for making sure your site stays nimble.

Ensuring your website is super fast at loading is a matter of good design, but it’s also a ranking factor in Google’s algorithm. Slow page load speeds often means Google can’t crawl as many pages on your site and so you won’t have as many pages indexed.

3. Readability

When someone goes onto your website, how easy is it for them to digest your content? Busy layouts, large chunks of text and disordered colour palettes will all put readers off.

On the other hand, bite-sized paragraphs, easy to read fonts and neat, uncluttered layouts improve user experience and encourage users to stay on your website for longer.

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You should also consider making your website more accessible for visitors with disabilities. For example, including alt tags for every image can help people who use screen readers understand what meaning the image conveys.

There’s a lot that goes into making your site readable and accessible, but investing in these elements is highly beneficial. Sites rank better when they prioritise readability.

4. Navigation

Navigation is how someone makes their way around your website to find what they are looking for. A good web designer knows how to create intuitive navigation, whether your website is two pages or two hundred pages.

One feature that can improve navigation is a sitemap. It’s basically a guide to all the pages on your website and how they relate to each other. Users can view your sitemap to help them navigate your website, but sitemaps also play an important role in SEO.

Sitemaps can help search engine crawlers crawl your website more effectively. They tell your website which pages are more important. They also contain important metadata about your pages which can help them rank more highly.

5. Descriptive links

When you include links in your content to other pages, it’s good practice to attach the link to a word or phrase which describes where the link will take you.

For example, “Speak to our web design agency about how we can help improve your SEO” is better than “To speak to our web design agency, click here.”

Linking in this way makes your content more user friendly, allowing users to scan your page for links. It’s also good for SEO.

In SEO terms, the text that is used to attach the link is called the “anchor text”. Search engines use anchor text to determine what your page is about. If many different sources think your page is relevant for particular terms, you’re more likely to rank for those terms.

6. Tables and lists

Tables and lists are a great way to improve readability on your website. They allow readers to absorb information quickly and help break up walls of text.Including tables and lists in your content may also help you rank for featured snippets on Google’s search results. Featured snippets are short snippets of information that appear at the top of the search results and can be a good way to increase your website visibility.

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7. Images

Including high quality visuals on your website is crucial. Not only will it increase engagement and keep people on your website for longer, it’s a great way to communicate your brand message.

Care should be taken when including images on your website to make sure they work within your SEO strategy. We’ve already mentioned how images that aren’t optimised can slow down your site speed, negatively impacting rankings.

You should also make sure image file names, alt-tags and captions are optimised. Since search engines can’t understand images, they will use these factors to work out how to index your image in search results.

Image search is on the rise, so optimising your images for onpage experience as well as SEO is crucial.

Final Thoughts

Whether you’re in the process of designing your first website or just looking for ways to improve your SEO game, it’s important to think about web design and SEO in connection with each other.

Separating the two can lead to costly oversights, but using them both in unison can get you better results on search results pages and increase conversions on your website.

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