A Guide to Increasing Your Website Visibility
In a time when everybody is innovating strategies on how to get more customers, the most popular and highly effective way is opening your business to the internet world. Though most big and small businesses resort to creating websites, it is still a challenging move to make them visible to the right people.
In this article, we have listed the top 5 strategies to get your website noticed by Google and increase your SEO rank.
Search Engine Optimization is a way of increasing your rank in the search results relevant to your niche. For starters, SEO can be very challenging if you don’t have experience in digital marketing. Good thing there are professional SEO agencies whose passion is to help business owners get started in the race of SEO and make sure to comply with Google guidelines.
If you prefer to experience it all and do it from the ground up, the best way to start is to partner with credible website owners and build inbound links. You can offer to create articles for them where keywords will be linked to your website. The more websites you reach, the more visitors you would attract.
User Experience – Part of your quest in making your website visible is to make your page user-friendly and neat. Visitors dislike cluttered websites with lots of links that are not relevant to the content and drop-down menus that are confusing.
What we want to achieve are responsive and interactive websites where information will be available after a few clicks. With a user-friendly design, we’ll be encouraging more visitors to stay and navigate more on our page.
If you think you are not creative enough to design the website the way that it will be pleasing to the eyes of viewers, the best route to take is to hire website designers that already made a mark in the industry.
One of the easiest and simplest ways to become visible to your target audience is by consistently posting interesting content on social media. It is also crucial to be interactive with people asking questions and commenting on your posts.
A trusted Digital Marketing Agency suggested not to make all posts about business promotion. Instead, post about guides and how-tos, the history of the business, and other content that will pique the interest of your target market.
Mobile Page Speed
The majority of people use their mobile phones while browsing the internet. One of the elements of a good website is its fast loading speed. It is known that speed affects the SEO ranking but how do we ensure that ours will be at the top? Here are some tips.
- Google’s Page Speed Insights tool – this tool monitors your website’s speed.
- Compress your images and video file sizes.
- Use a website builder tool to find a good hosting provider that will help you with the speed.
Keywords play a very important role in SEO ranking. Though it is nice to use the common keywords, unfortunately, our website will just get drowned by bigger companies with a higher ranking. We suggest using long-tail keywords for small businesses to reach the right audience. It will help you with local search engine visibility.
Consistent Content Creation
With all the steps we have above, the last tip is to consistently create high-quality content for your page. Know what people in your market are interested in. Check what’s on trend. Readers love fresh and informative blogs. By making it interesting, readers will visit your website often and might recommend you to other potential customers.
Make your old contents resurface. Update them, and add links to your old blogs that connect to your new ones. With this, people will have more content to absorb.
Overall, the main ingredient to a page’s visibility is grit. After you do all the suggested steps above, make sure to analyze the small details. Reflect on the current strategies at hand and assess accordingly. Find what technique your audience resonates with the most. By working on your website consistently, your search result ranking will gradually improve.